Data and analytics are increasingly being used to help maximize fan experiences and for team owners to determine the value of players, but also to enhance player safety. The recent episode of Buffalo Bills player Damar Hamlin going into cardiac arrest brought into focus the role analytics could play in spotting player injuries in real time to take remedial action. At the same time, the sports industry must ensure the security and privacy of player and customer data, according to participants in a Wharton panel discussion on January 19.
Wharton Dean Erika James led the discussion, which was titled “More Than a Game: How Analytics Gives Sports Teams a Competitive Advantage.” The panelists were Wharton marketing professor Eric Bradlow, who is also vice dean of Analytics at Wharton, and Amy Howe, CEO of FanDuel, a fantasy sports and sports betting website. Howe was formerly COO of Ticketmaster America.
The discussion was part of Wharton’s Beyond Business series, which explores some of the most complex and pressing issues affecting organizations and individuals around the world. An expansion of Wharton’s Tarnopol Dean’s Lecture Series, Beyond Business is streamed live on Wharton’s LinkedIn page
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